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May 5, 2006 - In Reno, CBS News reporter Lesley Stahl exemplifies why she's still on top
By Jack Neal
Lesley Stahl, looking and sounding decades younger than her 64 years,
exemplified what it takes to be a star in the news business. She'd be
the first to say I'm not a star, I'm a reporter. And so she is, and one
of the very best in the business.
Appearing as one of the lecturers on Reno s premiere season for its
"Smart Talk" women's lecture series Wednesday evening (5/3/06) at Reno's
Pioneer Center, the forthright, intelligent Ms. Stahl encouraged and
challenged listeners to read, read, and read some more to get to the
truth of the matter on a myriad of subjects central to what makes the
contemporary world go around.
Stahl came well-prepared. Her remarks had substance and wit. She reacted
to her audience with an immediacy that said volumes about her ability to
interview, get the basics of a story, then adorn those basics with the
kind of human interest that holds listeners in rapt attention.
With listenership and viewership of the main network evening news
programs down about half over the past two decades (from 60 million to
about 34 million), Stahl attributes the fracturing of the relative unity
of thought in the United States to the explosion of technology. There
are so many sources, Stahl explained, for getting today's news on the
internet, that getting information from central unifying sources is no
longer the way it's done.
The self-proclaimed debate in her lecture as to whether leadership or
technology has had the most influence on national and world events,
Stahl feels leadership is central to moving major issues and events. But
the internet has brought enormous amounts more exposure to people such
as international terrorists. That makes once obscure people players on
the contemporary world scene, something, she implied, that did not
happen nearly as much before cyberspace.
Her advice to young people starting out in the business? Once again
read, then practice writing. Start with a small organization so that one
is forced to practice all aspects of one s craft. Then do it quickly, on
time and well.
Stahl's comments about being a women in news at the beginning of equal
opportunity employment - men could smile on TV but not women, men could
talk about substantive issues, but not women - sounds silly today, and
that was her point. But for any of us around during that time, listening
and watching, it is the way it was. And, according to Stahl, it is the
way it was by command of network television's upper brass.
Revelations about working on "60 Minutes" were direct and to the point.
"Women", she was warned at the outset of her career, "could not work
past the age of forty". Men could, but not women. "Sixty Minutes" Mike
Wallace is just retiring - at 87, and he's the same age as Andy Rooney
who isn't retiring. "And here I am in my sixties", Stahl said with a
note of triumph, "and I'm still here." And the news business is the
better for it. And so are we.
The only jarring note at these "Smart Talk" events are the running ads
from the lectern before each lecture by representatives of "Smart
Talk's" principal sponsor, the Reno Gazette-Journal. With tickets priced
from $45 to $70, patrons should not be subjected to extended promotion.
Brief sponsorship recognition, if at all beyond the program, is
sufficient. "Smart Talk", a splendid series, is not enhanced by
intrusive pre-lecture advertising.
Erin Brockovich speaks May 23. Candace Bushnell of "Sex and the City"
fame ends "Smart Talk's" current season May 31, 2006. "Smart Talk" is
presented at the Pioneer Center for the Performing Arts, 100 South
Virginia Street, Reno, Nevada. For tickets online go to
tickets.pioneercenter.com. For tickets by phone call 1-877-840-0457.
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